Life Beyond Tourism is a movement that has its roots in the hotel world. It was born with the aim of promoting knowledge between countries of different cultures and contributing to the spread and affirmation of universal values ​​such as respect and harmony between peoples, to transform the tourist experience from a simple opportunity for recreation into a precious one. moment of encounter between subjects of different cultures.

Born from the almost thirty-year activity of the Romualdo Del Bianco Foundation in Florence as a proposal for a travel model that enhances local traditions and goes beyond the tourism of services and consumption, it is a promoter of responsible and not only sustainable tourism, as opposed to tourism of mass that is “killing” our planet.